Project Name: Jiangyin street carnivalProject address: Jiangyin JiangsuOwners units: Ya Sheng real estateDesign unit: LSG Design OfficeProject type: the overall transformation of Commercial Street▲项目处于江阴开发新区，与新政府大楼、体育馆、沃尔玛、高端办公楼毗邻。拥有极好的地理位置，却因为前期规划和建筑设计的不足，使得整个商业街缺乏有效的展示效果和范围。经过现场调研及总体二次规划的分析，提出了通过装置艺术+景观二次改造的方式营造更多凝聚人气的场空间，有效提升项目的项目价值。
▲Project is located in Jiangyin Development Zone, with the new government building, stadium, WAL-MART, high-end office building adjacent to. Has excellent geographical location, but because of the lack of pre planning and architectural design, making the entire commercial street, the lack of effective display of the effectiveness and scope. After the field investigation and the analysis of the overall planning of the two times, put forward the way through the installation art + two transformation of the landscape to create more popular space, effectively enhance the project value.▽广场效果图 / square effect chart
▽商业街效果图 / commercial Street effect chart▽商业街效果图 / commercial Street effect chart▽商业街效果图 / commercial Street effect chart
▲具有公共景观概念的商业景观，既有景观作用，同时也具有很好的商业用途。外摆、花钵、座椅等都极大地丰富了总体的商业氛围。▲Commercial landscape with the concept of public landscape, not only the role of the landscape, but also has a good commercial use. The swing, flowerpot, seats have greatly enriched the overall business climate.▽广场效果图 / square effect chart
▽广场夜景效果图 / square night effect diagram
▲通过露天剧场的概念导入，将原来空旷不聚人气的广场营造成购物休闲、广告发布、电影活动展示等核心的集散地。为商业带来话题性的同时也扩展商业空间的功能用途，极大地提升项目在区域中的价值。▲Through the introduction of the concept of the open-air theater, will be open to the popularity of the square business caused by shopping and leisure, advertising, film activities, such as the core of the distribution center. To bring about the topic of business, but also to expand the functional use of commercial space, greatly enhance the value of the project in the region.▽街道夜景效果图 / street night effect diagram▲重要的夜景规划，也是商业系统景观改造中的重要的手段。有效的灯光控制和展示，将为整条商业街带来不同于白天的效果，温馨浪漫的柔气氛与互动装置灯的设计都将更吸引商业消费人群来此。同时也可以增添购物人群在项目逗留的时间，刺激消费需求。▲The important night planning, but also the commercial system of the transformation of the important means of landscape. Effective lighting control and display, will bring the entire commercial street is different from the effect of the day, a warm and romantic atmosphere and interactive lighting design will be more attractive to commercial consumer groups to come. At the same time can also be added to the shopping crowd at the time of the project to stimulate consumption demand.
1.To "point" design based, through the device to increase the space window. Supplemented by "line" and "surface" of the overall construction.2.Pay attention to the application of non architectural elements. (landscape, flexible packaging, advertising, logo, etc.)3.Comb the original landscape space, divided into 3 squares, the 4 major themes of the street.▲1.空间策略：积极空间>向心的、有聚合力>驻足停留、休闲观赏注重各空间的自身属性，关注空间多样性、识别性。营造“横街窄巷”的同时更注重空间吸引物的塑造。▲1.space strategy: the positive space > to the central, with the aggregate force > stop and stay, leisure watch and pay attention to the space of their own properties, pay attention to the diversity of space, the recognition of. Create a "backstreets" at the same time pay more attention to shaping the attraction of space.▲2.尺度策略：街道的宽度和建筑高度之比在1/3~1/4，通过景观设计或临时外摆使主要街道尺度控制在6~11米之间，注意竖向的高度控制，通过景观小品和节点设计，增强街道的情趣。▲2 .scale strategy: the width of the streets and building height of more than 1/3~1/4, through landscape design or temporarily placed outside the main street to scale control between 6~11 meters, the vertical height attention control, through the landscape sketch and node design, enhance the taste of the street.
- 以“点”设计为主，通过装置增加空间亮点。辅以“线” “面”的总体营造考虑。
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